Elaine Jing Zhao

Senior Lecturer

Dr. Elaine Jing Zhao is Senior Lecturer in the School of the Arts and Media at the University of New South Wales, Sydney. Elaine researches cultural production, industry transformations and governance challenges in digital media economy. Her main interest is the social, cultural and economic implications of digital technologies and platforms in transitional China and beyond borders.

Elaine is the author of Digital China’s Informal Circuits: Platforms, Labour and Governance. She has published widely in international peer-reviewed journals such as New Media and Society, International Journal of Cultural Studies, International Journal of Communication, Media, Culture & Society, Global Media and Communication and Convergence: The International Journal of Research into New Media Technologies. These cover the topics of communication and media policy, cultural production, creative labour, informal media economy, and media globalisation. 

She is currently working as Chief Investigator on an Australia Research Council-funded Discovery Project (with M. Keane et al.), which examines the rise of China's digital platforms and their internationalisation in the Asia-Pacific. She is also Partner Investigator on a project funded by National Social Science Foundation of China, which investigates digital media and cultural innovation in China.

Elaine is on the editorial board of Taylor & Francis journal Communication Research and Practice, and Anthem book series on Digital China. She reviews submissions for Australian Research Council (ARC) Grant Schemes, book proposals submitted to publishers such as Routledge and Palgrave MacMillan, and a variety of journals and conferences in the fields of media and communication, and cultural studies.

She completed her PhD at Queensland University of Technology. She previously held research fellowship position at the Australian Research Council Centre of Excellence for Creative Industries and Innovation (CCI), based at Queensland University of Technology. During this time, she worked on two Australian Research Council-funded projects. Prior to her academic career, Elaine worked in the telecom and mobile internet industry. 

Elaine is available for Honours, Masters and PhD supervision in her areas of expertise. Please feel free to get in touch if you are considering a project in these areas.

Book Chapters
add
Zhao EJ, 2021, 'Wanghong: Liminal Chinese Creative Labor', in Cunningham S; Craig D (ed.), Creator Culture: An Introduction to Global Social Media Entertainment, New York University Press, New York
2021
Zhao J, 2018, 'Cross-straits Online Collaboration: Multiple Publics and Intractable Institutions', in Keane M; Yecies B; Flew T (ed.), Willing Collaborators: Foreign Partners in Chinese Media, Rowman & Littlefield, London & New York, pp. 189 - 200
2018
Zhao EJ, 2017, 'Beyond the game of cat and mouse: Challenges of discoverability and piracy in the mobile gaming market', in Global Game Industries and Cultural Policy, Palgrave Macmillan, pp. 253 - 253, http://dx.doi.org/10.1007/978-3-319-40760-9_12
2017
Zhao J, 2016, 'Getting Connected in China: Taming the Mobile Screen', in Keane M (ed.), Handbook of Cultural and Creative Industries in China, Edward Elgar, Cheltenham, UK and Northampton, MA, USA, pp. 396 - 411, http://dx.doi.org/10.4337/9781782549864
2016
Keane M; Zhao EJ, 2015, 'TV or not TV? Re-imagining screen content in China', in Hjorth L; Khoo O (ed.), Routledge Handbook of New Media in Asia, Routledge, 2015, pp. 299 - 307, http://dx.doi.org/10.4324/9781315774626.ch26
2015
Zhao EJ, 2014, '"Checking into" outdoor lifestyle?: Mobile location-based games as a site of productive play in marketing campaigns', in Interdisciplinary Mobile Media and Communications: Social, Political, and Economic Implications, pp. 245 - 258, http://dx.doi.org/10.4018/978-1-4666-6166-0.ch014
2014
Keane M; Zhao EJ, 2014, 'The reform of the cultural system: Culture, creativity and innovation in China', in Lee HK; Lim L (ed.), Cultural policies in East Asia: Dynamics between the state, arts and creative industries, Palgrave Macmillan, New York, pp. 155 - 173, http://www.palgrave.com/page/detail/cultural-policies-in-east-asia-hye-kyung-lee/?sf1=barcode&st1=9781137327765
2014
Keane M; Zhao EJ, 2014, 'The Reform of the Cultural System: Culture, Creativity and Innovation in China', in Cultural Policies in East Asia, Palgrave Macmillan UK, pp. 155 - 173, http://dx.doi.org/10.1057/9781137327772_10
2014
Zhao EJ, 2014, ''Checking into' outdoor lifestyle? Mobile location-based games as a site of productive play in marketing campaigns', in Xu XG (ed.), Interdisciplinary mobile media and communications: Social, political, and economic implications, edn. Advances in Wireless Technologies and Telecommunication (Awt, Information Science Reference, Herschey PA, pp. 245 - 259, http://dx.doi.org/10.4018/978-1-4666-6166-0
2014
Keane M; Zhao EJ, 'The Reform of the Cultural System', in Cultural Policies in East Asia, Palgrave Macmillan, http://dx.doi.org/10.1057/9781137327772.0016
Zhao EJ, 'Getting connected in China: taming the mobile screen', in , Edward Elgar Publishing, pp. 396 - 411, http://dx.doi.org/10.4337/9781782549864.00039
Books
add
Keane M; Yu H; Zhao EJ; Leong S, 2020, China's Digital Presence in the Asia-Pacific Culture, Technology and Platforms, Anthem Press, London and New York, https://anthempress.com/china-s-digital-presence-in-the-asia-pacific-pdf
2020
Zhao EJ, 2019, Digital China's Informal Circuits: Platforms, Labour and Governance, Routledge, London and New York, https://www.routledge.com/Digital-Chinas-Informal-Circuits-Platforms-Labour-and-Governance-1st/Zhao/p/book/9781138737105
2019
Zhao EJ, 2019, Digital China's Informal Circuits, Routledge, http://dx.doi.org/10.4324/9781315173795
2019
Journal articles
add
Yecies B; Keane M; Yu H; Zhao EJ; Zhong PY; Leong S; Wu H, 2019, 'The cultural power metric: Toward a reputational analysis of China’s soft power in the Asia-Pacific', Global Media and China, vol. 4, pp. 203 - 219, http://dx.doi.org/10.1177/2059436419849724
2019
Zhao EJ, 2018, 'Negotiating State and Copyright Territoriali-ties in Overseas Expansion: The Case of China’s Online Video Streaming Platforms', Media Industries Journal, vol. 5, http://dx.doi.org/10.3998/mij.15031809.0005.107
2018
Zhao EJ, 2017, 'Writing on the assembly line: Informal labour in the formalised online literature market in China', New Media and Society, vol. 19, pp. 1236 - 1252, http://dx.doi.org/10.1177/1461444816634675
2017
Zhao EJ, 2017, 'The bumpy road towards network convergence in China: The case of over-the-top streaming services', Global Media and China, http://dx.doi.org/10.1177/2059436416688698
2017
Zhao EJ, 2016, 'Collaboration reconfigured: the evolving landscape of entertainment TV markets between Taiwan and Mainland China', Media International Australia Incorporating Culture and Policy, vol. 159, pp. 53 - 62, http://dx.doi.org/10.1177/1329878X16638936
2016
Zhao EJ, 2016, 'Professionalization of amateur production in online screen entertainment in China: Hopes, frustrations and uncertainties', International Journal of Communication, vol. 10, http://ijoc.org/index.php/ijoc/article/view/5727
2016
Zhao EJ, 2016, 'Collaboration reconfigured: The evolving landscape of entertainment TV markets between Taiwan and Mainland China', Media International Australia, vol. 159, pp. 53 - 62, http://dx.doi.org/10.1177/1329878X16638936
2016
Tjondronegoro D; Drennan J; Kavanagh DJ; Zhao EJ; White AM; Previte J; Connor JP; Fry ML, 2015, 'Designing a Mobile Social Tool that Moderates Drinking', IEEE Pervasive Computing, vol. 14, pp. 62 - 69, http://dx.doi.org/10.1109/MPRV.2015.62
2015
Zhao EJ, 2014, 'The micro-movie wave in a globalising China: Adaptation, formalisation and commercialisation', International Journal of Cultural Studies, http://dx.doi.org/10.1177/1367877913505171
2014
Zhao EJ, 2014, 'Culture and TV: Not irreconcilable opposites', Asia-Pacific Creative Landing Pad, vol. 2014, pp. n/a, http://www.creativetransformations.asia/2014/09/culture-and-tv-not-irreconcilable-opposites/
2014
Zhao EJ, 2014, 'The micro-movie wave in a globalising China: Adaptation, formalisation and commercialisation', International Journal of Cultural Studies, vol. 17, pp. 453 - 467, http://dx.doi.org/10.1177/1367877913505171
2014
Zhao EJ; Keane M, 2013, 'Between formal and informal: the shakeout in China’s online video industry', Media, Culture & Society, vol. 35, pp. 724 - 741, http://dx.doi.org/10.1177/0163443713491301
2013
Zhao EJ, 2013, 'Make, modify, and invent: alternative DNA for innovation in China’s hackerspaces', Asia-Pacific Creative Landing Pad, vol. 2, http://www.creativetransformations.asia/2013/01/make-modify-and-invent-alternative-dna-for-innovation-in-chinas-hackerspaces/
2013
Keane M; Zhao EJ, 2012, 'Renegades on the Frontier of Innovation: TheShanzhaiGrassroots Communities of Shenzhen in China's Creative Economy', Eurasian Geography and Economics, vol. 53, pp. 216 - 230, http://dx.doi.org/10.2747/1539-7216.53.2.216
2012
Zhao J, 2012, 'New launch platforms for East Asian Pop', Asia-Pacific Creative Landing Pad, vol. 1, http://www.creativetransformations.asia/2012/10/an-interview-with-jean-huang-lundgren/
2012
Zhao EJ, 2012, 'Mobilising brand experience in China', Asia-Pacific Creative Landing Pad, vol. 1, http://www.creativetransformations.asia/2012/02/mobilising-brand-experience-in-china/
2012
Zhao EJ, 2011, 'Social network market: Storytelling on a Web 2.0 original literature site', Convergence: The International Journal of Research into New Media Technologies, vol. 17, pp. 85 - 99, http://dx.doi.org/10.1177/1354856510383364
2011
Cunningham S; Silver J; Zhao EJ, 2010, 'Section III Chindia screens Chindia', Global Media and Communication, vol. 6, pp. 302 - 308, http://dx.doi.org/10.1177/1742766510384969
2010
Conference Presentations
add
Zhao J, 2018, 'On-demand Mobile Workforce on Ride-hailing Platforms in China: A Reality Check', presented at Mobile and Agile: Changing Social Formations in China panel, Conference of the Asian Studies Association of Australia, the University of Sydney, Sydney, 03 July 2018 - 05 July 2018
2018
Zhao J, 2018, 'Precarity and politics on online literature platforms in China', presented at International Symposium on Chinese Digital Publishing and Reading: Evolving Models and Emergent Cultural Practices, pre-conference to the 26th annual conference of The Society for the History of Authorship, Reading and Publishing, University of Western Sydney, University of Western Sydney, Sydney, 09 July 2018 - 09 July 2018
2018
Zhao J, 2018, 'Is China's culture really going out? Examining the evidence base', presented at Social Technologies, User Communities and Cultural Knowledge in China and Australia Conference, Curtin University, Perth, 21 February 2018 - 23 February 2018
2018
Zhao J, 2017, 'Digital methods plus Digital China', presented at Cultures of Knowledge: Creative Economy and China Summer School and Conference, Curtin University, Perth, 07 February 2017 - 12 February 2017
2017
Zhao J, 2017, 'Studying Communitainment: Mapping a Research Agenda for the Social Media Entertainment Industry - China', presented at International Communication Association’s 67th Annual Conference, San Diego, California, USA., 25 May 2017 - 29 May 2017
2017
Zhao J, 2016, 'Professionalising amateur practice and platform strategies in the online video space in China', presented at International Communication Association’s 66th Annual Conference, Fukuoka, Japan, 09 June 2016 - 13 June 2016
2016
Zhao EJ, 2015, 'Collaboration reconfigured: the evolving landscape of cross-strait entertainment TV market', presented at Culture+: Digital power: an Australia-China Dialogue, Curtin University, Perth, 30 November 2015 - 01 December 2015
2015
Zhao EJ, 2014, 'Across the Taiwan strait: content and talent flow in online video sectors', presented at International Communication Association Regional Conference, Queensland University of Technology, Brisbane, 01 October 2014 - 03 October 2014
2014
Zhao J; Zhao EJ, 2013, 'Beyond the game of cat and mouse: Challenges of discoverability and piracy in mobile gaming market', presented at The International Conference on New Directions in the Development of Creative and Media Industries, Chinese University of Hong Kong, Hong Kong, 27 June 2013 - 28 June 2013
2013
Zhao EJ, 2013, 'Unlocking the potential and busting the myths: Five fundamental questions to ask in designing social media strategies', presented at social media and collaborative value production, Australia Mirror News Media Group, Queensland University of Technology, 02 July 2013 - 02 July 2013
2013
Zhao EJ, 2012, 'A new form of collective resistance to copyright ideology: The wave of micro-movies in China', presented at Social Media and Cross-border Cultural Transmissions: Technologies, Policies, Industries, Asia Research Institute, National University of Singapore, 21 June 2012 - 22 June 2012
2012
Zhao J, 2012, 'The formalisation of grassroot fansubbing in China', presented at Informal Culture and Adaptive Innovation in Asia. Asian Studies Association of Australia (ASAA) 19th Biennial Conference, University of Western Sydney, Parramatta, 11 July 2012 - 13 July 2012
2012
Zhao EJ, 2011, 'Exploring urban space through mobile phone: A case of brand experience co-creation in China', presented at Digital Cities 7: Real World Experience. 5th International Conference on Communities and Technologies, 29 June 2011 - 02 July 2011
2011
Zhao J, 2011, 'Between the formal and the informal: The case of China online video market', presented at Informal Innovation, CCI Symposium 2011, the University of New South Wales, 15 November 2011 - 18 November 2011
2011
Cunningham S; Silver J; Zhao EJ, 2010, 'Chindia: Innovation in Online Film Distribution', presented at International Communication Association (ICA) International Communication Association (ICA). 60th Annual Conference, Singapore, 22 June 2010 - 26 June 2010
2010
Zhao EJ, 2010, 'Teasing out consumer creativity on mobile media', presented at Ignite 10! Creative Industries Postgraduate Conference, Queensland University of Technology, Brisbane, 27 October 2010 - 29 October 2010
2010
Zhao EJ, 2009, 'Self-reinvention and Cooperation towards Mobile 2.0 – A Chinese Perspective', presented at Australian and New Zealand Communication Association Conference 2009, 08 July 2009 - 10 July 2009
2009
Conference Papers
add
Zhao EJ, 2015, 'Refashioning viewing experience with mobile media: A comparison of two trajectories in China', in Paterno D; Bourk M; Matheson D (eds.), Refereed proceedings of the Australian and New Zealand Communication Association conference: Rethinking communication, space and identity, the Australian and New Zealand Communication Association conference: Rethinking communication, space and identity, Queenstown, New Zealand, presented at the Australian and New Zealand Communication Association conference: Rethinking communication, space and identity, Queenstown, New Zealand, 08 July 2015 - 10 July 2015
2015

Faculty of Arts & Social Sciences Dean's Research Award, Best Monograph by an Early Career Researcher, 2020, for Digital China's Informal Circuits: Platforms, Labour and Governance 

ARC Kathleen Fitzpatrick Laureate Fellowship Mentoring Scheme Award, 2018

Delegate to Australia-China Youth Dialogue, 2012

Oxford Internet Institute Summer Doctoral Programme, University of Oxford, 2010

Chinese media and cultures, digital media industries, platform economy, internet governance, communication and cultural policy, media globalization